The New Nike Knows Collection

Six days prior to Super Bowl XLVIII, Nike has released a new collection of shoes and apparel called Nike Knows. Themed after their extremely popular Bo Knows campaign that launched in the early 1990′s, Nike is seeking to take advantage of football’s last and most lucrative week before the off season.

The collection includes four men’s shoes and one women’s shoe that includes a concealed wedge heel, ranging in price from $145 to $250. Also, as part of the new collection, Nike has released several new hats, hoodies, t-shirts and jackets. Personally, I like the Nike Air Trainer Max 94, a collaboration between Nike and EA Sports, the most. This shoe features the EA Sports logo on the tongue, heel, insole and inside the Air-Sole unit. They currently retail at for $150. Some of my other favorites from the collection include the Nike FB NYC Destroyer men’s jacket ($500 retail) and the Nike SB Pro “Hit & Run” adjustable hat ($35 retail).

For more information on the complete collection visit the


Leave a Reply