Metarie, LA based smoothie chain, Smoothie King, has acquired the naming rights to the New Orleans Arena, home to the NBA’s New Orleans Pelicans. The new name for the arena will be the Smoothie King Center.
Although the financial terms for the deal were not immediately released, it was confirmed that Smoothie King will own the naming rights to the building for a period of 10 years. According to Tom O’Keefe, president and COO of the company, the naming rights deal will serve as both a retail experience and as a way to attract new franchisees.
Finalizing this deal couldn’t have come at a better time for Smoothie King as two major events will hit the City of New Orleans in the next few weeks, The NBA All-Star Game and of course Mardi Gras.
As part of the deal, and to make Smoothie King smoothies more athlete friendly, the 675 store chain has eliminated some ingredients from their menu to eliminate any discrepancies as to what athletes in any professional league could ingest.
The overhaul of the newly named Smoothie King Center will begin immediately. The most prominent makeover of the arena will be the addition of two 20-foot high Smoothie King cups at the entrance.